Meta Ads For Above Deck Sailing
Above Deck is a luxury yacht charter company offering tailored yachting experiences. The objective of the campaign was to generate high-quality leads interested in booking yachting services.
Above Deck Sailing
Client: Above Deck Sailing
Date: July 19th – August 15th, 2024
Category: Meta Ads Campaign
Campaign Type: Lead Generation
Total Ad Spend: $2,555.67
Leads Generated: 196
Cost Per Lead (CPL): $13.04
Top-Performing Placement: Facebook Marketplace
Top-Performing Headline: “Luxury Yachts & Tailored Charters”
Primary Device Used: iPhone
Above Deck Yachting, a luxury yacht charter company, aimed to attract high-net-worth individuals seeking premium yachting experiences. They required a tailored Meta Ads campaign that could effectively target and generate quality leads. The objective was to highlight the unique experiences and elegance of their charter services to capture the interest of affluent clients. Above Deck needed to generate leads that were likely to convert into high-value bookings, and Groundlink Media was brought on board to make this a reality.
PROJECT & CLIENT
Leads Generated: 196
Total Ad Spend: $2,555.67
Cost Per Lead (CPL): $13.04
Top Placement: Facebook Marketplace
Highest Daily Spend: $148.41 on July 25th, 2024
Gender Breakdown: 54% female leads and 46% male leads
Device Type: 69% of leads were captured from iPhone devices
We designed a comprehensive Meta Ads strategy, leveraging data insights and creative optimization to drive engagement and lead generation. The campaign ran across multiple placements on Facebook and Instagram, with a focus on:
- Targeted Demographics: Concentrating on the 55-64 age group, which represented a high-value audience segment for luxury yachting services.
- Creative Testing: Implementing various ad formats, including video and static images, to determine what resonated best with the target audience.
- Placement Optimization: Exploring multiple ad placements, with Facebook Marketplace emerging as the top performer.
- Landing Page Analysis: Enhancing the user experience based on behavior insights, such as engagement with the FAQ section and optimizing elements to reduce drop-offs.
What We Learned
Through this campaign, we gathered valuable insights to refine future strategies:
- Creative Optimization: The headline “Luxury Yachts & Tailored Charters” drove the highest click-through rate, emphasizing the importance of luxury-focused messaging.
- Placement Strategy: Facebook Marketplace significantly outperformed other placements, showing that unconventional ad placements can yield high-quality results.
- Mobile User Behavior: High engagement with the FAQs indicated a need to prioritize informational content early on to satisfy user curiosity.
Client Feedback
Super happy with how things are going. Lots of very promising leads and seems like we’ve got the system down. We’re working through them and pretty sure some of these are going to convert!
The positive feedback highlighted the campaign’s effectiveness in generating quality leads that aligned well with Above Deck’s high-end service offerings.